Christopher Whitten, Senior Art & Creative Producer, Red Bull Media In an increasingly commoditized creative landscape, it’s not enough to simply deliver great images. Inspired by Will Guidara’s philosophy of Unreasonable Hospitality, this session explores how advertising photographers and producers can create truly unforgettable experiences—for clients, collaborators, and audiences alike. From exceeding expectations on set...
AI isn’t the threat—complacency is. Every industrial revolution has made some roles obsolete, but each wave has ultimately created more opportunities than it destroyed. AI is no different. It lies in using AI to tap into timeless human needs in new, meaningful ways. AI can’t replace your creative voice—but it can amplify it, if you...
Reigniting Visual Boldness in a Saturated Market What does it mean to be visually arresting today? This session will unpack how to develop bold visual language that breaks through noise—and how clients and artists can co-create with impact.
Creative Leadership for the Next Generation A forward-looking conversation on how creative leaders can foster environments of risk-taking, curiosity, and purpose, paving the way for more diverse, daring, and dynamic work. Get Mischief, Translation and Uncommon in the same room – discuss how to stand-out in a distracted marketplace
Creative excellence isn’t enough—you also need the confidence and skills to charge what you're truly worth. In this session, we’ll explore why budgets are shrinking, how to recognize when a job isn’t serving your value, and what it takes to walk away when necessary. We'll dive into the practical tools that empower creatives to protect...
How can we create a creative community that both gives and takes to create a consistent workflow for all?