Intentional More

Christopher Whitten, Senior Art & Creative Producer, Red Bull Media

In an increasingly commoditized creative landscape, it’s not enough to simply deliver great images. Inspired by Will Guidara’s philosophy of Unreasonable Hospitality, this session explores how advertising photographers and producers can create truly unforgettable experiences—for clients, collaborators, and audiences alike.

From exceeding expectations on set to crafting deeply intentional interactions off-camera, we’ll explore how a hospitality-driven mindset can become your most powerful creative and professional differentiator.